On March 7, the 28th AMBA&BGA National Business School Capacity Building Seminar was successfully held in Chongqing University. The theme of the conference focused on "Best Practices of Business Schools and high-quality internationalization Strategy", focusing on the best practices of national business schools, green business case development and AI empowered business education. It aims to provide a discussion and development platform for the capacity building and high-quality development of domestic business schools. Ms. He Yurun, Dean of our Business School, and Professor Liu Ting, director of the International Accreditation Center, attended the event on behalf of our Business School.

Chaired by Professor Wang Zhongming, the conference featured a number of exciting sessions, including keynote speeches, the award ceremony of the 2025 AMBA&BGA Global Business Excellence Awards in China, the 2025 Global Excellence Awards Roundtable Forum and the New Voyage Roundtable Forum. The conference invited more than 70 leaders and experts from domestic business schools to discuss the international development of business schools, digital transformation and new measures for social responsibility practice.

In the "2025 Global Excellence Award Winning Roundtable Forum", Dean He Yurun shared the school's winning experience and practical experience. This year, the Business School was nominated for the "Enhancing the Sales of Local Agriculture Products in Rural Area", the Chinese title is: "The number of businesses to revitalize agriculture, rain moistening pear village style". This paper summarizes the deeds of the students of our Business School who spontaneously helped the villagers of Jiahe Village in Beijing to sell Beijing specialty "Beijing Bai Pear" by means of "online + offline", "group purchase + retail" and other marketing means. The social practice base jointly built by the Business School and Jiahe Village has been reported by the microblog of People's Daily, which has enhanced the popularity of Jiahe Village. The project also won the Excellence Award of the 2023 Capital University Teachers and Students Service Rural Revitalization Action Plan, the 2023 Beijing University teachers and Students Service New Era Capital Development "Double Hundred Action Plan" excellent demonstration project and other honors. The business model formed by the project radiates to 134 villages including Huangshan dian Village, covering 12 districts including Xicheng District. She said that the business school has always served the capital's economy and rural revitalization, and the award is a high recognition of the school's practice of social responsibility. In the future, the Business School will continue to deepen its social service function, train talents to solve practical problems, and contribute to economic and social development.

This conference not only fully affirmed the remarkable achievements made by the Business School in the field of social responsibility and sustainable development, but also provided a valuable exchange and learning opportunity for the Business School to further promote the high-quality internationalization strategy and actively integrate into the global business education system. In the future, the Business School will continue to deepen the practice of social responsibility with international certification as the starting point, comprehensively improve the level of international education, strive to build a globally influential brand of business education, and contribute more wisdom and strength to the innovation and development of global business education.